![]() He later expanded that speech into this best-selling book Start With Why. His name became well-known in business circles when his first TED talk (TED.com) went viral, reaching over 50 million views. Simon Sinek is an author, motivational speaker and strategic consultant. They don’t just sell great products, but have a deeper cause that people can feel and are magnetically drawn towards. The companies who “start with why” rise to the top of their industry like Apple, Starbucks and Southwest Airlines. He says that “starting with why” will transform us into better leaders, managers or entrepreneurs. Simon Sinek says we must align our work with a why, a purpose, a deeper meaning. ![]() Today, people want more than to make a living, we want to be part of something bigger than ourselves. ![]() Maybe that’s why we often feel unfulfilled, restless or apathetic about our work. Most people don’t have good answers to these questions. ![]() Why do you get up in the morning? What inspires you to do what you do? Is your career aligned with a meaningful purpose? ![]()
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